<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Ethan English]]></title><description><![CDATA[Ethan English]]></description><link>https://www.ethan-english.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 13 Nov 2026 12:34:37 GMT</lastBuildDate><atom:link href="https://www.ethan-english.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Building an Email Program and Content Strategy from Scratch]]></title><description><![CDATA[From a dormant account to ~7,200 contacts and newsletters averaging 25-27% opens Marketing Manager | Promise Resource Network | January 2026 to present | Tools: Network for Good, WordPress, Meta Business Suite, Canva [Click to view newsletter sample] The Challenge When I joined, PRN had a dormant Network for Good account and no email program. Contact data was scattered, with no regular communication to the peers that the organization serves, partners, or supporters. Success stories from the...]]></description><link>https://www.ethan-english.com/post/building-an-email-program-and-content-strategy-from-scratch</link><guid isPermaLink="false">6ae9e99055fbd45087eb460b</guid><pubDate>Tue, 03 Nov 2026 14:38:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8007a0_847ca31ccffa43ce900b6e6b88c03d15~mv2.png/v1/fit/w_742,h_461,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ethan English</dc:creator></item><item><title><![CDATA[A Custom-Framed Property Mailer That Opened Doors for Sales]]></title><description><![CDATA[Personalized direct mail to ~3,000 commercial property owners, followed by an estimated 150-200 signed accounts Marketing Specialist, CoStar Group (LoopNet) | Oct 2023 to Mar 2025 | Partners: sales, data team, creative, vendors | Power BI, Excel The Challenge Sales reps were cold-contacting commercial property owners who had no reason to take the call. We needed a way to show owners what LoopNet could do for their specific property and market, and to give sales a natural reason to follow up....]]></description><link>https://www.ethan-english.com/post/a-custom-framed-property-photo-that-opened-doors-for-sales</link><guid isPermaLink="false">6ae928fcad017b70020d2c29</guid><pubDate>Tue, 03 Nov 2026 03:05:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8007a0_19588fa2f3314e1eb6a89efa284b2556~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ethan English</dc:creator></item><item><title><![CDATA[Grew LoopNet’s social audience ~22% by turning real deals into content]]></title><description><![CDATA[Three content pillars, deal spotlights featuring major brands, and a biweekly boost-and-measure loop. Marketing Specialist, CoStar Group (LoopNet) | Oct 2023 to Mar 2025 | Sprout Social, Canva, Adobe, Figma The Challenge LoopNet’s social channels needed to do two jobs at once: establish LoopNet as a credible voice in commercial real estate, and show owners and brokers why listing on the platform works. My Approach I took over content direction and built it around three pillars: Industry data...]]></description><link>https://www.ethan-english.com/post/marketing-insights-from-loopnet-s-successful-campaigns</link><guid isPermaLink="false">6a7a667becb2cb929ff7f3ff</guid><pubDate>Tue, 11 Aug 2026 00:02:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8007a0_327ee66b1a5e4fa1a721c307b8d35282~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ethan English</dc:creator></item><item><title><![CDATA[Turning Thousands of Survey Responses into Ranked Insights with AI]]></title><description><![CDATA[A repeatable process for analyzing open-ended feedback, with human checks built in Marketing Analyst (Contract) | CVS Health / Aetna | September to December 2025 | Tools: Custom-built GPT, Excel The Challenge Member surveys produced thousands of open-ended comments each, far more than anyone could read manually, and the marketing team needed to know which problems mattered most. My Process 1. Prepare the Data: Survey responses were provided in CSV format and reviewed in Excel before being...]]></description><link>https://www.ethan-english.com/post/turning-thousands-of-survey-responses-into-ranked-insights-with-ai</link><guid isPermaLink="false">6ae9f3784f770b351e98da1b</guid><pubDate>Tue, 03 Nov 2026 14:59:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8007a0_2a958c9020324cf4ad30214b07d9a572~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ethan English</dc:creator></item><item><title><![CDATA[Promoting CRE Webinars, Then Turning Each One into Weeks of Content]]></title><description><![CDATA[Email, social, and paid promotion for LoopAcademy webinars drawing 1,500 to 2,800 registrants each Marketing Specialist, CoStar Group (LoopNet) | Oct 2023 to Mar 2025 | Channels: email, social, paid | Partners: LoopNet’s property marketing team and other subject matter experts The Challenge LoopAcademy webinars gave LoopNet a way to teach commercial real estate professionals how to market their properties, but a good webinar still needs the right audience to show up. The goal was to fill each...]]></description><link>https://www.ethan-english.com/post/promoting-cre-webinars-then-turning-each-one-into-weeks-of-content</link><guid isPermaLink="false">6ae953ecad017b70020d9890</guid><pubDate>Tue, 03 Nov 2026 03:33:31 GMT</pubDate><enclosure url="http://www.youtube.com/watch?v=xyON2yx0jO4&amp;t=105s" length="0" type="video"/><dc:creator>Ethan English</dc:creator></item></channel></rss>