Promoting CRE Webinars, Then Turning Each One into Weeks of Content

Email, social, and paid promotion for LoopAcademy webinars drawing 1,500 to 2,800 registrants each

Marketing Specialist, CoStar Group (LoopNet) | Oct 2023 to Mar 2025 | Channels: email, social, paid | Partners: LoopNet’s property marketing team and other subject matter experts

The Challenge

LoopAcademy webinars gave LoopNet a way to teach commercial real estate professionals how to market their properties, but a good webinar still needs the right audience to show up. The goal was to fill each session with qualified registrants and then get more value from the content afterward.

My Approach

I worked with each presenting team on the topic and the presentation, then ran promotion from start to finish:

• Subject matter experts: worked directly with the presenters (ex. the property marketing team for “Clicks to Contracts”) on the content and slides

• Copy: wrote the copy deck that guided the email, social, and paid ad promotion, keeping messaging consistent across channels

• Promotion: ran registration campaigns through email, organic social, and paid ads

• Repurposing: after each webinar, cut the recording into short clips for reels and video, and built infographics from the key takeaways, like the “5 Key Trends Driving the Retail Real Estate Industry 2024” series:

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Results

• ~1,500 to 2,800 registrants and ~250 to 500 live attendees per webinar, across the ones I managed

• Each session was repurposed into clips and infographics, extending its reach on LoopNet’s social channels

• The content helped position LoopNet as a thought leader in commercial real estate and a supportive presence for owners and brokers seeking