From a dormant account to ~7,200 contacts and newsletters averaging 25-27% opens Marketing Manager | Promise Resource Network | January 2026 to present | Tools: Network for Good, WordPress, Meta Business Suite, Canva [Click to view newsletter sample] The Challenge When I joined, PRN had a dormant Network for Good account and no email program. Contact data was scattered, with no regular communication to the peers that the organization serves, partners, or supporters. Success s

Personalized direct mail to ~3,000 commercial property owners, followed by an estimated 150-200 signed accounts Marketing Specialist, CoStar Group (LoopNet) | Oct 2023 to Mar 2025 | Partners: sales, data team, creative, vendors | Power BI, Excel The Challenge Sales reps were cold-contacting commercial property owners who had no reason to take the call. We needed a way to show owners what LoopNet could do for their specific property and market, and to give sales a natural reas

Three content pillars, deal spotlights featuring major brands, and a biweekly boost-and-measure loop. Marketing Specialist, CoStar Group (LoopNet) | Oct 2023 to Mar 2025 | Sprout Social, Canva, Adobe, Figma The Challenge LoopNet’s social channels needed to do two jobs at once: establish LoopNet as a credible voice in commercial real estate, and show owners and brokers why listing on the platform works. My Approach I took over content direction and built it around three pillar

A repeatable process for analyzing open-ended feedback, with human checks built in Marketing Analyst (Contract) | CVS Health / Aetna | September to December 2025 | Tools: Custom-built GPT, Excel The Challenge Member surveys produced thousands of open-ended comments each, far more than anyone could read manually, and the marketing team needed to know which problems mattered most. My Process 1. Prepare the Data: Survey responses were provided in CSV format and reviewed in Excel

Email, social, and paid promotion for LoopAcademy webinars drawing 1,500 to 2,800 registrants each Marketing Specialist, CoStar Group (LoopNet) | Oct 2023 to Mar 2025 | Channels: email, social, paid | Partners: LoopNet’s property marketing team and other subject matter experts The Challenge LoopAcademy webinars gave LoopNet a way to teach commercial real estate professionals how to market their properties, but a good webinar still needs the right audience to show up. The goal